Using Trademarks in Fiction

Fiction writers often feel compelled to use trademarks or brand names in their fiction.

It’s hard not to when setting a story in modern times and including current themes and events.

There are three things writers need to keep in mind when using brands or trademarks in their fiction:

  1. Infringement;
  2. Tarnishment or defamation; and
  3. Dilution.

For a discussion on how John Green successfully navigated these trademark issues in his blockbuster novel The Fault in Our Stars, visit The Better Novel Project where my guest post on the subject can be found.


Amsterdam|photo credit: joiseyshowaa via Compfight cc

Amsterdam | photo credit: joiseyshowaa via Compfight cc

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